Vodafone GoodGaming Prepaid Card Campaign
Video Campaign Art Direction
ABOUT
The Vodafone GoodGaming Prepaid Card campaign is all about strengthening Vodafone’s connection with young gamers. It taps into their passion for gaming, their drive to top the leaderboards, and their determination to win every match.
The card offers awesome in-game power-ups for Valorant and League of Legends, plus unlimited data, minutes, and national SMS so gamers can instantly share their wins.
Working with the Oxygen team, we brought the campaign to life, including manifesto video to retail materials, digital outdoor ads, digital executions, and BTL activities.
AWARDS
SILVER
Marketing Innovation
Effie Awards Romania 2025
SILVER
Marketing Innovation
Effie Awards Romania 2025
The Best Campaign with Gaming Content
Gaming Video Awards
Gaming Video Awards
We stuck with the main idea Vodafone has been sharing through its collaborations with gaming influencers under the Good Gaming League platform and took it a step further by innovating the product, creating a card that’s made to fit their needs perfectly.
The campaign was all about connecting with the gaming community through key touchpoints, using the most relevant channels and making sure we reached gamers where it matters most.
Campaign Case
