Kinder Milk Slice is a brand that encourages parents to nurture the emotional development of their kids by reading stories together.
Campaign Insight:
Every story we read to our children helps them discover positive character traits that define the next generation of good adults: kindness, courage, generosity, gentleness etc.
Every story we read to our children helps them discover positive character traits that define the next generation of good adults: kindness, courage, generosity, gentleness etc.
Campaign Idea:
If you read more with your kids, they will become better adults.
If you read more with your kids, they will become better adults.
Campaign Key Visual
Digital Amplification: StorySinging
During the pandemic, kids gained more access to technology, as their parents were struggling to adapt to the new work-life balance. Kids songs (and musical videos) became the most popular digital content format for kids aged 3-6 years in Romania.
During the pandemic, kids gained more access to technology, as their parents were struggling to adapt to the new work-life balance. Kids songs (and musical videos) became the most popular digital content format for kids aged 3-6 years in Romania.
That's why, we wanted to create a piece of digital content, that would inspire kids & parents to go offline and start reading together.
We created a modular song about children's books: Each week during the campaign, we released a new section of the song that featured a riddle about a story. Parents & kids could discover stories about courage, kindness, generosity, etc. through the songs or guess the titles and win vouchers for books.
Digital, TV & Print campaign formats
Song
TV Tag
